Cannabis Brand Website
Marocana
A cinematic brand website for Moroccan-heritage CBD — immersive storytelling, a subscription privilege program, and a rich editorial product experience.
Overview
Marocana is a Moroccan-heritage CBD brand. We built a cinematic brand website that leans into culture and story — immersive visuals, an editorial product experience and a subscription privilege program that rewards loyal members.
The challenge
Marocana wanted to feel like a heritage brand, not a commodity shop. The site had to tell a cultural story with cinematic art direction while still functioning as a real product and subscription experience.
Our solution
We delivered an immersive, art-directed site: a bold hero and brand film, richly illustrated product storytelling, THC-free product education, and a privilege subscription — all in a cohesive, premium French-language experience.
Key features
Cinematic identity
Bold art direction and a brand film that lead with culture and story.
Editorial products
Richly illustrated product storytelling rather than plain listings.
Privilege subscription
A membership program that rewards loyal customers.
Product education
Clear, calming content around THC-free wellness benefits.
Outcome
Tech stack
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